If you really want a great flyer of course you should hire a professional (that would be me!) but you can create great designs on your own if you follow a few simple guidelines which I would be delighted to share with you. This will be outlined in several posts as there are several points to remember when you are designing a flyer or poster. (The difference between what we are calling a flyer versus a poster is size, flyers tend to be 8.5″ x 11″ posters are larger.)
The first thing I consider when designing a poster for my client is who is my client trying to attract? Who is their target market? I ask them and listen carefully to their response. A great example is the Halloween flyer for a haunted house featured in my last post. This client already had some artwork , which she shared with me and it was very nicely done (see example) but, who goes to haunted houses…? Teenagers that’s who. Teenagers want to be really SCARED, so to get their attention and entice them to come to the haunted house, the artwork chosen needed to be scary.
So, I went to istockphoto.com (a great resource for stock photos) and typed in “scary.” Instantly a variety of images came up for me to choose from. I wanted something eye-catching and horror based, but not bloody or in poor taste. Several pages in I found the pictured artwork – aha perfect! This photo is scary, but probably wouldn’t put off other potential customers who aren’t teenagers (like adults, or younger kids) because even though we are aiming at teenagers, we also want as broad appeal as possible.
Next I chose a nice bold Halloween font (see more about that in my last post). I decided I wanted to emphasize the word “horror” so I made that word larger and red (I also stretched the font and made it longer which is one of my favorite tricks for emphasis.)
Here we have a sample of progress so far, what do you think? Will this poster do it’s job?
bie” it can be downloaded free 



