The common expression is “don’t sweat the small stuff.” But my advice – going ahead and sweat the small stuff – push yourself and take those small steps. You never know – you could be swinging “monkey style” before you know it.
Category > Marketing
The Bare Facts about the Backside
Is the backside of your business card bare? Don’t waste perfectly good marketing space!
Workin’ for a Livin’
Your printing, advertising, etc. needs really needs to work hard to help you succeed – that is it’s job. (Sometimes graphic designers forget that concept. It is easy as an artist to get caught up in creating “artsy stuff”.)
How to Design an Effective Flyer/Poster part 3
The more contrast you have between your text and graphics and your background, the better your chances of capturing someones interest.
How to Design an Effective Poster/Flyer part 2
The next two things to think about as you design your flyer are simplicity and composition. If you don’t address these issues correctly you will lose your potential client’s interest immediately, or you will never get it in the first place. Subconsciously people’s eyes avoid copy that is busy and/or overwhelming, they don’t even realize [...]
How to Design an Effective Flyer/Poster part 1
If you really want a great flyer of course you should hire a professional (that would be me!) but you can create great designs on your own if you follow a few simple guidelines which I would be delighted to share with you. This will be outlined in several posts as there are several points [...]
Dogs and Cats Living Together
(The title of this entry comes from the unforgettable 1984 movie “Ghostbusters,” which maybe a few of you out there are old enough – like me – to remember.)
A few weeks ago I had the privilege of being present at an event which was the culmination of several years of very hard work and dedication; [...]