Recently, one of my clients came to me with an easy and practical idea to develop his network on Twitter and Facebook – such a great idea that I thought I would share it all with you (with his permission of course.)  Spencer Beck is the owner of Heaven’s Best Carpet Cleaning in St. George.  He is an excellent marketer, and he also does an outstanding job cleaning carpets.  Remember when we discussed using the back of your business card in one of my posts from a few months a go?  (The Bare Facts About the Backside)  Well, this is an example of how to put the back of your business card to excellent use.

Spencer came up with a great offer/incentive to join his Facebook and Twitter network, and put all the necessary information on the back of a business card making it simple, easy and rewarding for his customers to stay in touch, how can you apply the same or similar idea to yours?

This is the first draft of a logo I designed for a client after a conversation about what she had in mind.  This particular logo idea came to me right away (I wish it were always that easy!).  We wanted to do something that would convey the concept of writing, hence the “keyboard” look (and “type” style font).  Also, I wanted to give it an up to date look by making the “keys” look a bit 3D or “bubble” look.  I also wanted to give a friendly, low key feel without losing the professional look.  This was achieved by using a comic book font in the “thought bubble.”  But the whole thing just looked a bit boring without some color so I added the bright, fresh green background.  I am very happy with this logo!

But as it turned out, my client (who also happens to be my very talented friend Julie) decided to change the name of her business.  She decided to call it Write-On, rather than Write Thoughts.  Ah, back to the drawing board!  The keyboard concept can stay, as that still applies but now we want to use something that will work with “On.”  Julie suggested a stamped look – which is a great idea.  Then we added a check mark – which of course suggests the “correct” place – or the right (write) answer.  By placing “ON” at an angle and overlapping a bit we retain that casual look and also create some interest (symmetry is kinda boring).  We needed to add some “weight” to the word “ON” also, as it is so much shorter than “WRITE,” so we added the border around it.  Then to give it a more “stamped” feel I weakened the red color in some areas.  Finally, we switched from the green to red as the third color and added some shadowing to help the whole thing pop a bit more.  And here we have the final design on both a white background and red! Finis!

I charge exactly the same price to print both sides of a business card as I do to print one, other printers may charge slightly more – but you are getting twice the marketing space – use it!

Suggested content for the backside of your card:

1.  If the front of your card is getting crowded or busy then put some of your info there.

2.  List your services or products.

3.  Put your mission statement.

4.  Put a referral incentive there (i.e. give this card to a friend and receive a free widget or discount on your next service, etc.)

5.  Put your favorite quote on there (business appropriate of course).