Is the backside of your business card bare? Don’t waste perfectly good marketing space!
Author Archive > jennifer
Workin’ for a Livin’
Your printing, advertising, etc. needs really needs to work hard to help you succeed – that is it’s job. (Sometimes graphic designers forget that concept. It is easy as an artist to get caught up in creating “artsy stuff”.)
How to Design an Effective Flyer/Poster part 3
The more contrast you have between your text and graphics and your background, the better your chances of capturing someones interest.
How to Design an Effective Poster/Flyer part 2
The next two things to think about as you design your flyer are simplicity and composition. If you don’t address these issues correctly you will lose your potential client’s interest immediately, or you will never get it in the first place. Subconsciously people’s eyes avoid copy that is busy and/or overwhelming, they don’t even realize [...]
How to Design an Effective Flyer/Poster part 1
If you really want a great flyer of course you should hire a professional (that would be me!) but you can create great designs on your own if you follow a few simple guidelines which I would be delighted to share with you. This will be outlined in several posts as there are several points [...]
Scary Halloween Fonts!
Do you love fonts? I do. I really, really do. I have hundreds, maybe thousands to choose from in my font file. There are lots of wonderfully creative free fonts available on the internet. I was searching today for a font to use in a poster I was designing for a haunted house. I can [...]
If It Walks Like a Duck…
Have you ever heard the expression “If it walks like a duck, and quacks like a duck, its a duck?”
It has taken me longer in my life to learn that lesson that it probably should have. That applies to my business life as well. It is very important to listen closely when your intuition tells [...]
Julie and Julia
Why don’t they make more movies like this? There was no car chase, no removal of heads or other body parts with accompanying copious blood flow, no evil plot to destroy the world (Well, I do have to admit a couple of lobsters did meet their maker). I absolutely loved it.
Why? Okay. First of all, [...]
Dogs and Cats Living Together
(The title of this entry comes from the unforgettable 1984 movie “Ghostbusters,” which maybe a few of you out there are old enough – like me – to remember.)
A few weeks ago I had the privilege of being present at an event which was the culmination of several years of very hard work and dedication; [...]
