So the other day I passed a guy wearing a light blue leisure suit. In his defense it was in Vegas, where you see all sorts of *cough,* choices and things…but he was not an Elvis impersonator or anything like that, just a regular guy in a really outdated outfit. Makes you wonder why a guy would want to go around looking like he was so behind in the times. 
In business, you cannot afford to allow your professional image to become outdated, it is important to keep up. Here is an example of a logo from “The Drawing Room” that was ready for a makeover. The client (who is a talented and professional home designer I highly recommend if you are in need of one) asked me to update her logo with the suggestion that I do something 3-D, which is a great idea, as, if you spend any t
ime on the internet you will see that the “bubble”, “shadow”, “3-D” look is very hot right now. See the two examples, both which happen to be from Skype.
Ideally you don’t want to completely change your logo. If you are trying to brand your business as part of your marketing plan (and who isn’t?) then it is important to maintain continuity and you certainly don’t want to lose the past progress you have made getting your identity/logo recognized. An update su
ch at this one for “Drawing Room Plans” maintains the original concept but gives a fresh and current look.
If you would like to reach Amy Trujillo at Drawing Room Plans please visit her website here.
24/05/2010 at 1:03 pm Permalink
I like the lead in with the story about the guy from vegas… Pretty sure that’s me in 20 years.