How do you do that? I am asked this about my design work fairly often. So let me tell you a little bit about a specific project and the process involved.
This is the first draft of a logo I designed for a client after a conversation about what she had in mind. This particular logo idea came to me right away (I wish it were always that easy!). We wanted to do something that would convey the concept of writing, hence the “keyboard” look (and “type” style font). Also, I wanted to give it an up to date look by making the “keys” look a bit 3D or “bubble” look. I also wanted to give a friendly, low key feel without losing the professional look. This was achieved by using a comic book font in the “thought bubble.” But the whole thing just looked a bit boring without some color so I added the bright, fresh green background. I am very happy with this logo!
But as it turned out, my client (who also happens to be my very talented friend Julie) decided to change the name of her business. She decided to call it Write-On, rather than Write Thoughts. Ah, b
ack to the drawing board! The keyboard concept can stay, as that still applies but now we want to use something that will work with “On.” Julie suggested a stamped look – which is a great idea. Then we added a check mark – which of course suggests the “correct” place – or the right (write) answer. By placing “ON” at an angle and overlapping a bit we retain that casual look and also create some interest (symmetry is kinda boring). We needed to add some “weight” to the word “ON” also, as it is so much shorter than “WRITE,” so we added the border around it. Then to give it a more “stamped” feel I weakened the red color in some areas. Finally, we switched from the green to red as the third color and added some shadowing to help the whole thing pop a bit more. And here we have the final design on both a white background and red!
Finis!
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