Reflections Printing

Just as “Freddy” rises from the grave yet one more time, (or is that “Jason”?)  I have just one more tip to add to our poster project.  This idea will make a huge difference in how well your poster does in bringing people to your event. We will return one more time to our haunted house poster. After designing this poster I called my client up and suggested this (see picture below).

This is simply a business card size “mini flyer”. So now, as the client takes her posters and puts them all around town to promote her haunted house, she also leaves a stack of these business cards that people can pick up and use to get a discount.  So not only are they being exposed to the poster itself, they also can pick a few of these flyers up, (maybe even give one to a friend).  This way all the information leaves with them – they now have incentive to keep the card, as it will save them money – and it will be a great reminder as they come across it again in their pocket or purse. Obviously, the more times someone is exposed to your information, the more likely they will convert to becoming a customer.  My client. being a very savvy marketer, loved the idea – a win win for everyone!

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