Is the back side of your business card bare? I can think of only one good reason it should be, and that is that you need to write on the back a large percentage of the time when you hand them out.
I charge exactly the same price to print both sides of a business card as I do to print one, other printers may charge slightly more – but you are getting twice the marketing space – use it!
Suggested content for the backside of your card:
1. If the front of your card is getting crowded or busy then put some of your info there.
2. List your services or products.
3. Put your mission statement.
4. Put a referral incentive there (i.e. give this card to a friend and receive a free widget or discount on your next service, etc.)
5. Put your favorite quote on there (business appropriate of course).
10/10/2009 at 11:27 am Permalink
Great advice, Jennifer. And I love the photo.
It’s good to know that you charge the same to do one side or both. I would have assumed that it was more to do the backside.
24/05/2010 at 1:08 pm Permalink
“I would haves assumed that it was more to do the backside” That’s great!